Promotions laws are very complex. In the U.S.,
there are federal and postal regulations and each state has
different laws governing how sweepstakes and contests can be
run. With SweepstakesPros’ help these brands
ensure their contest is legal and
we help them improve the performance of their promotions so
they sell more.
Knowing the law is vital to running your sweepstakes and
contests and protecting yourself from liability, especially
since
most insurance companies will not cover you if you have an
issue with a promotion you run on your own.
SweepstakesPros makes it easy to protect
yourself and run a successful promotion. We are experts at running promotions. We have managed
hundreds of sweepstakes, contests and promotions in the US,
Canada and around the world with full rules and regulations for
agencies, large brands and small businesses.
We know what it takes to make your promotion legal, and how to
improve
the performance of your contest to ensure success.
SweepstakesPros is Trusted by Small
Businesses, Fortune 500 Companies, and Millions of Consumers!
- Ubisoft
- Dollar General
- JBL
- Energizer
- Dickies
- Shell
- Sony
- Huggies
- Evian
- AT&T
- Food Network
- eBay
How do we protect you and your promotion?
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In over 30 years, we have had
zero legal challenges to sweepstakes
and contests run by SweepstakesPros.
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We are so confident in our services that
we assume full liability for any
sweepstakes
or contest we run for you.
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We are hands-on experts at creating,
running and managing sweepstakes, contests and
promotions.
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We have
run hundreds of successful promotions
since we were founded over
30 years ago.
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Our rates are up to 75% less expensive
than the big law firms.
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SweepstakesPros provides
access to our licensed attorneys who
have over 30 years of promotions expertise.
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We are promotions experts. We understand the complex
state and federal laws that govern sweepstakes and
contests and
we know what it takes to
make your promotion
a success.
About Us
SweepstakesPros is a full service, interactive
promotions agency that specializes in creating promotional
campaigns that motivate consumer behavior and drive brand
engagement. Whether its sweepstakes, contests, games, mobile
promotions, loyalty programs, viral marketing or social media
engagements, SweepstakesPros has over 30 years
of experience in building campaigns that influence and excite
your audience, and drive immediate results.
FREE CONSULTATION - Get Started Now!
SweepstakesPros legal services provide
everything you need to run a successful contest.
We provide the full range of contest administrative, legal and
technical services so you have everything you need to run a
successful contest. We give you the information and advice you
need on how best to run your contest and access to legal counsel
to ensure that your promotion is compliant with all applicable
laws.
Strategy
We are experts at running successful, legal contest.
We provide concept development, prize structure
planning, execution management and strategic
guidance to maximize the results of your contest.
Full Legal Indemnification
We will take full liability for all of our work. We
provide full indemnification to you for all of the
services we provide (unless, of course, you
disregard our recommendations.)
Drafting Full Rules and Regulations
We will draft the Official Rules and Regulations for
your contest to comply with all applicable laws.
Independent Judging & Arbitration
SweepstakesPros will act as the
third party independent judging organization for
your contest. We will interpret rules and make fair
and impartial decisions if issues arise and we will
arbitrate any consumer complaints or inquiries. This
will protect you. By designating
SweepstakesPros as the third party
independent judge in the Official Rules of the
contest you (and more importantly your entrants)
agree that if an issue or complaint arises,
SweepstakesPros will decide how
best to proceed. Courts have upheld that decisions
by third party independent judges are binding and
this limits your entrants from suing if a problem
occurs.
Winner Documentation and Validation
SweepstakesPros will draft and
deliver the winner validation and release documents
for your contest (such as the Congratulations
Letter, Affidavit of Eligibility, Advertising and
Publicity Release, and the Prize and Travel
Releases). We will receive the completed paperwork
from the winners and complete the validation process
to verify each winner’s eligibility in the contest.
We will then store and file all winner affidavits in
compliance will all applicable laws.
Background Checks
Winners can generate great PR for your company, they
can also pose a significant PR nightmare when they
have criminal records.
SweepstakesPros can investigate
the background of your winners to determine if you
should promote them in the press and in your
advertising.
Tax Filings
You are responsible for reporting (and sometimes
withholding) winnings for winners who receive $600
or more in prizes. SweepstakesPros
will prepare and issue the appropriate IRS tax forms
to all applicable winners and will withhold and
submit the appropriate winnings and documentation to
the IRS if required.
Web Site Privacy Policies and Terms & Conditions
SweepstakesPros legal group can
help you draft the required privacy policy and the
terms and conditions for your contest website.
Marketing to Minors COPPA & CARU Compliance
SweepstakesPros provides the
information you need to comply with the
Children's Online Privacy Protection Act (COPPA)
and the Children's Advertising Review Unit
(CARU) of the Council of Better Business Bureaus
which restrict sweepstakes and contest directed at
children.
Sweepstakes & Contest Legal Review
We provide information and advice on how best to run
your promotion and access to legal counsel to ensure
that your promotion is compliant with all applicable
U.S. federal and state laws, Canadian and provincial
laws and international laws.
Contest Insurance Coverage
Most business insurance will not cover your company
if you run into trouble while running a contest. But
if you work with SweepstakesPros,
we will take on that risk. All of our services are
covered under a comprehensive Professional Liability
Insurance policy which is expressly designed for
promotions marketing,sweepstakes and contests. Our
insurance covers all of the services and materials
we provide.
Advertising Review
We will provide you will the mandatory legal
language, abbreviated rules and the required
disclaimers for all of your advertising materials
(print, radio, television, web, etc.). We will then
review all of your advertising, media and materials
to ensure that they are consistent with the
promotional offer and with all federal and state
regulations.
State Registration and Bonds
In the U.S., the states of Arizona, Rode Island, New
York & Florida all have regulations requiring
registration of sweepstakes or contests under
certain conditions. In addition, if the total prize
value of your sweepstakes is over $5,000, separate
surety bonds for the total value of all prizes are
required in New York and Florida.
SweepstakesPros will manage the
registration and filing of your promotion in each
state and acquire the appropriate surety bonds (or
if eligible, file a surety bond waiver request) so
that all of your state filing requirements are
covered. We also handle
international filings and bonds too.
Third Party Winner Selection
How do you ensure customers and courts that your
sweepstakes was fair? By having
SweepstakesPros pick your winners.
As an independent party,
SweepstakesPros has no incentive
to pick your “best” customers so we will ensure that
your winners are picked fairly and impartially. To
pick your winners, SweepstakesPros
will compile all of the sweepstakes entries and
complete a supervised, impartial, random drawing to
select the winners.
Winners Lists
You are required by law to provide a list of winners
to all who request it.
SweepstakesPros will create an
independent, certified official winners’ list for
your sweepstakes and fulfill all winners' list
requests.
Data Security and Document Retention
In the U.S., each state has different data security
and document retention laws that must be followed
when you run a sweepstakes or contest. In addition,
documented procedures need to be followed to adhere
to the law and limit liability.
SweepstakesPros will securely
manage your promotion and data and maintain the
appropriate documents so you don’t have to worry.
Regulated Industries
SweepstakesPros legal group can
help you navigate the promotion laws to ensure that
your contest is compliant with regulated industries
and products, such as banking, gasoline and alcohol.
CAN-SPAM Compliance
In the U.S., contest emails must comply with the
CAN-SPAM Act. SweepstakesPros will
ensure that all of the email communications for your
contest comply with the rules set forth by the
CAN-SPAM Act.
International Legal Services
Running contests in multiple countries can be very complex; each
country, state and province has different legal requirements.
SweepstakesPros has run contests in countries
for some of the biggest brands all over the world and we can
help you run a successful contest that is legal in all of the
countries where your customers live. Our international legal
services include:
International Strategy
We help you structure your contest to appeal to
consumers in your target countries. We also work
with you to determine which countries pose a higher
legal risk for your promotion and require local
counsel in those countries to review the contest,
advertising and the official rules.
International Legal Review
SweepstakesPros legal group has
relationships with lawyers in all of the major
countries in the world. We use our legal group's
experience to structure the contest and draft the
official rules to be compliant in all of your
countries. We then clear the promotion, and the
advertising with foreign counsel in each of the
appropriate countries.
International Registration and Bonding
Each country, state and province has different
legal, registration and bonding requirements.
SweepstakesPros will determine the
requirements and will manage the registration and
filing of your promotion in each country and acquire
the appropriate surety bonds for your sweepstakes.
Translations
Official rules, affidavits, correspondence and other
media must be translated for use in non-English
speaking regions. SweepstakesPros
provides legal translation services by qualified
native speaking translators to ensure that your
materials are consistent in all languages.
European Union Privacy Safe Harbor Certification
European Union member countries (plus Iceland,
Norway, and Liechtenstein) prohibit the transfer of
personal data from European Union member states to
non-European Union nations, including the United
States, that do not meet the European standards for
privacy protection. The US Department of Commerce -
in consultation with the European Commission -
developed a "safe harbor" that enables US
businesses to avoid prosecution by European
authorities under European privacy laws.
SweepstakesPros can help you get
certified under the Safe Harbor program to protect
you from EU prosecution and to ensure that EU
organizations know your business provides the
appropriate privacy protection required by the EU.
International Tax Filings
In the US, you are responsible for reporting and for
withholding winnings for winners who are foreign
nationals. International companies must also comply
with tax filing requirements in the countries in
which they reside. SweepstakesPros
will help you determine the tax requirements for
your international contest and manage the required
filings and withholdings for you.
Related Services
SweepstakesPros provides a full range of
promotions and marketing services so you have everything you
need to run a successful campaign.
- Online & Traditional Offline Promotions
- Sweepstakes & Contests
- Interactive Games
- Viral Campaigns
- Social Media Engagements
- Websites & Interactive Marketing
- Mobile Marketing
- Prize Sourcing & Fulfillment
- Loyalty & Reward Programs
- Email Marketing
- Complete Sweepstakes & Contest Management
- Creative Design
- Software Development
- High Volume Hosting
- Comprehensive Security
- 24/7 Customer Support
- Moderation Services
- Prize Sourcing & Fulfillment
- Insured Prizes
- Travel Planning & Management
Call (888) 900-4245 ext. 3 Today!
To speak with one of our contest experts to find out how
easy it is to run a successful promotion. Whether you need
advice, rules or all of our services, we will be happy to help
you.
FREE CONSULTATION - Get Started Now!